According to HubSpot, inbound marketing costs 62% less per lead than traditional outbound marketing. This is particularly ...

How can you use inbound marketing to generate leads? An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound ...

In 2012, SiriusDecisions released a new version of its popular "demand waterfall" marketing effectiveness framework ... So, what was once defined as a tidy "funnel" or a simple "waterfall" is no ...

There are two marketing strategies for generating leads: outbound and inbound. Outbound marketing tries to push a message out to potential customers. Outbound marketing activities include trade ...