Efficient and effective delivery of consistent and powerful brand messages requires inter-organization and cross-platform alignment. This session will establish why integrated communications should ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Is developing differentiated brand communications that deliver real world value and drive brand uptake your goal? If so, understanding how the pharmaceutical market defines brand value and knowing ...

Integrated marketing strategies form the cornerstone of cohesive and effective brand communication in today’s saturated and fast-paced media environment. They ensure that every customer ...

To help you answer this question, this article looks at why emotional marketing works and how you can develop more emotional brand communications. Is your brand memorable? Do you really know what ...

West's 25 plus years of experience in corporate affairs, reputation, and integrated brand communications has seen her protect and promote the reputation of complex global businesses across diverse ...

This study focuses on the organizational structures of a number of advertising agencies that have undertaken the move toward integrated communications ... sustained investment in brand, we were able ...

At WebX Communications, we don’t just communicate ... strategically designed to elevate your brand and leave an indelible mark.