Yards and GIMC will collaborate across a wide portfolio of services, from advertising, PR, media buying, multi-media production, digital and influencer marketing, to big data-driven insights, ...

Marketing communications and strategic communications are two approaches to that goal that differ in scope. While the former focuses on the marketing department and sending a unified company message, ...

Abstract: Integrated sensing and communication (ISAC) has emerged as a promising technology ... and users in a controllable fashion. In this paper, we model the generalized RIS-assisted mmWave ISAC ...

The Division of University Marketing and Communications exists to protect, enhance and advance the University's national and international reputation. Our teams include: Have an idea for a story? We'd ...

Abstract: A state-dependent discrete memoryless multiple access channel is considered to model an integrated sensing and communication system, where two transmitters wish to convey messages to a ...

For instance, Snow Cosmetics, a brand known for its teeth whitening products, has used Daisy for performance marketing on TikTok. Daisy said it runs about 40 campaigns a month. Brands and ...

product marketing can help an unknown company stand out in today’s competitive market. A good product marketer’s empathy, analytical thinking, cross-functional communication and storytelling ...

The risks of non-disclosed and opt-in models Broderick and Dormer outlined ... not just the lowest price.” The IAS Media Marketing Compliance Masterclass series will continue to explore media ...