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Campaign Middle East on MSN3h
Why integrated marketing needs to evolve for the post-2025 consumerMKY Communications' Mahmoud Youssef delves into the connect between integrated marketing means emotional coherence.
Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...
Deighton, John. "Integrated Marketing Communications in Practice." Chap. 33 in The Advertising Business: Operations, Creativity, Media Planning, Integrated ...
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