MKY Communications' Mahmoud Youssef delves into the connect between integrated marketing means emotional coherence.

Guangzhou, China: 9Yards Communications (UAE) – The Capital’s Agency – has today announced the signing of a strategic cooperation agreement with China’s leading integrated marketing group, Guangdong ...

recently launched its new integrated marketing campaign featuring Mumbai Indians and its players. Marking a significant milestone in their strategic partnership with Mumbai Indians--one of the ...

Integrated Sensing and Communications (ISAC) is shaping up to be a foundational capability in 6G, and it’s already gaining traction in pre-standardization research efforts. Within 3GPP, ISAC is under ...

To provide a more uniform quality of service, distributed multiple input multiple output (D-MIMO) systems deploy and control a large number of distributed nodes, making distribut-ed integrated sensing ...

In this context, integrated sensing and communication (ISAC) is expected to be a crucial pathway for providing data sources to HDT. This article proposes a four-layer architecture assisted by ISAC for ...

Since its inception in 2008, M One has transformed from a BTL-focused agency into a fully integrated advertising powerhouse ... establishing ourselves as a leader in the marketing and advertising ...

The UAE continues to lead in digital maturity, and marketers are tapping into integrated shopper and experiential strategies ... deeper engagement and stronger business outcomes. Experiential ...

Applying integrated strategies ensures that every ... The real question isn’t whether brand building or performance marketing is more important—it’s how they can work together.

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

Creative Marketing Communications (20 credits) This module will develop your understanding of the practical issues involved in creating effective integrated communications plans, incorporating ...

Our Fashion Management, Marketing and Communication (FMMC) department has an excellent reputation for its range and diversity of courses and links with industry. Our students come from the UK and ...