‘Bag for life’ is a term associated with supermarkets, but a new campaign film shows how, for many people who came of age this side of the millennium, that bag might have had a big JD Sports logo on ...

An Instagram post by YouTuber KSI promoting JD Sports has been banned after he failed to clearly mark it as an ad. KSI, real name Olajide “JJ” Olatunji, whose Instagram account has 12.7 ...

In 2025, JD Sports is backing youth culture as a driving force for change, and their campaign is both a celebration and a challenge: to break boundaries and redefine what’s possible.

JD Sports has opened a flagship close to its U.K. HQ but the U.S. is the retailer's largest market and CEO Régis Schultz wants to build on six years of soaring growth.

Maya Jama has starred in JD Sports’ new 2024 Christmas advert alongside her mum and brothers, and you can shop her head-to-toe Adidas outfit from £60 ready for the festive season ...