Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

Boldyn Network’s CMO has been working to ensure the B2B firm is more relatable by increasing its focus on storytelling.

How can you market your practice while remaining on the right side of the regulators? Leo Briggs explains the principles of ...

It’s not just about traffic anymore. Here’s how to build content that fuels demand generation across search, social, and ...

In a beauty market driven by speed and saturation, Merit is building trust with fewer launches, lower spend and a marketing ...

Waterlooville, Hampshire / / August 2, 2025 / MedFire Media division of Logjam Solutions Limited Key Takeaways: A strong ...

Building public trust is essential for brands to cut through the noise, and storytelling is one of the most effective ways to do so. We live in an innovation age, and innovation leads to ...

The wide scope of The Variable's high-profile clients include Atleisure, BASF, Char-Broil, Electrolux, Frigidaire, GameChange ...

Gunjan Khetan on using AI to reach rural audiences, marketing without digital access, and the new skillset every brand leader ...

Brand style guides can be as simple or as complex as you’d like. A one- or two-page document can lay out the logos, approved colors and typography, but a longer document—some exceed 20 pages – will ...

Today, we’ll look into how real-time data, AI, and smarter digital marketing platforms help large marketing teams scale securely and adapt without losing sight of the big picture.

Marketing example: If Campaign A drives 100 leads, and Campaign B drives 200 leads, then the combined result is 300 leads. No interaction – just stacking results.