Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

Oliver Eardley, principal marketing consultant at Add People, explores how law firms can improve the performance of their websites – and the essential elements that are often missing.

A recent webinar conducted by Farm Equipment featured Dean Barke and Casey Mizenberger from Fastline Group to help equipment ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Companies also can deal with market saturation with innovation, effective pricing, or unique marketing strategies ... replacement at some point. For example, Apple encourages consumers to replace ...

The word "jargon" is a noun that refers to specialized language used by a specific profession, group, or industry. It includes technical terms or expressions that outsiders may find difficult to ...

Some organizations have used gen AI tools to achieve significantly better marketing outcomes. For example, Vanguard has used gen AI to increase LinkedIn ad conversion rates by 15%. Similarly ...