But big, dumb fun isn’t Kendrick Lamar’s thing ... his head and gave one of his only smiles of the night: a devious, cartoon-villain grin. This was the moment that the halftime show went ...

READ MORE: Drake 'lost' against Kendrick Lamar, Universal Music Group blasts ... in Colorado know who the f-ck I am and put it in their cartoon that's been around for 25 years," she said.

Kendrick Lamar has made history by becoming the first musician to be featured in a Gatorade commercial, marking a major milestone for both the artist and the iconic sports drink brand. The award ...