Kendrick Lamar is the first musician to ever be in a Gatorade campaign. According to Sports Business Journal , Anuj Bhasin, CBO of Gatorade, chose Kendrick "because of his mindset of hard work, ...

Rapper Kendrick Lamar will be the headliner for the sports world again this weekend, this time in Gatorade commercials ...

The NBA playoffs are heating up, and Gatorade has found the right moment to launch its powerful new campaign, "Lose More. Win ...

Kendrick Lamar isn’t a professional athlete, but he does know about how it takes hard work to find success. That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which ...

At the heart of the campaign is a surprising and powerful collaboration with 22-time Grammy winner Kendrick Lamar—the first musician ever featured in a Gatorade ad.

The Drake-Kendrick Lamar feud, among the biggest in hip-hop, continues... Drake now claims he was defamed at the Super Bowl ...