"Ten L.O.L. dolls later, Everleigh uncovers a lineup of surprises too good to miss." ...

Hasbro reported a strong Q1 thanks to a surge in one business segment. The company also left its fiscal 2025 guidance ...

There's a live-action Toys "R" Us movie in the works that takes inspiration from Night at the Museum, Back to the Future, and ...

But as it turns out, kids need fewer toys than you may think. Occupational therapist Dr. Alexia Metz led a widely cited research study at the University of Toledo in 2017 for toddlers between 18 ...

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how to get one.

A jewelry-cleaning stick with cleansing solution on a brush designed specifically to get in the nooks and crannies of your ...

A new live-action movie is in the works about the iconic toy store, Toys “R” Us. Variety reports the project will be a modern, fast-paced adventure that also explores the brand’s history ...

It hasn’t worked out that way, stunning the founder and chief executive of MGA Entertainment, the Chatsworth company that makes its popular Bratz and L.O.L. Surprise dolls and other toys mostly ...

“We have no choice but to increase our prices by high double digits,” said Isaac Larian, CEO of California-based MGA Entertainment, which makes Bratz and L.O.L. Surprise! Dolls, among several ...

A conversation with Jeffrey Goldberg, Ashley Parker, and Michael Scherer about their recent interview with the president of ...