With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive ...

Ryan Roslansky posted a career update on LinkedIn recently, enthusing in a style familiar to the 1.2 billion people who use ...

Post-pandemic B2B content marketing demands value-driven, personalized, omnichannel, and interactive content—measured by data—to build trust, engage buyers, and drive qualified leads.

Nine’s former director of trade marketing, Jamie Gilbert Smith, has launched his own consultancy: Occam Strategy and Consulting.He announced the news on Linkedin, calling it “a strategy-first ...

Catherine Lloyd will join the business as CMO later this month, taking over from Yilmaz Erceyes who departed the firm in May ...

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

Jordan has been with McCann for more than three years. Prior to this elevation, he held the role of Strategy Director at the ...

In some ways, LinkedIn has taken over some of the professional discussion elements that used to live on Twitter, and with people spending more time in the app, it could be a good ...

After her layoff Nicole Ramirez grew her LinkedIn followers by tenfold, and landed a plethora of new opportunities. Here's ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

Employee development boosts retention, engagement, and growth. Discover strategies and case studies to keep your people happy and thriving ...