Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max, formerly known as HBO Max, officially has a new logo on Sunday night, March 30. The new logo for Warner Bros. Discovery's steaming platform was unveiled on Sunday evening. The new logo gives ...

Este domingo, sin mayores preámbulos, se produjo un llamativo cambio en Max: el logo de la plataforma abandonó el azul y adoptó el blanco y negro. Una paleta de colores más sobria que a muchos ...

As you can see from the comparison image we included (with the new Max logo taken from the streamer's social media account), the new logo definitely gives off HBO vibes while still making it clear ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.