A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

[Courtesy of James Fong and Congli Wang] The human eye perceives colour via three types of photoreceptor ... of life sciences at Imperial College London, told Al Jazeera. The part of the brain ...

"Olo" is said to be a saturated blue-green - but some say the existence of a new colour is "open to argument".

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of ...

Scientists claim to have discovered a 'new colour' never witnessed before by humans. The new discovery followed an experiment ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

Apparently, there's a colour that humans have never seen before which has been discovered by scientists. A team of scientists ...