US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

This campaign is all about celebrating that authenticity and reminding everyone why Pepsi continues to be the ultimate cola choice," said Usman Shahid, marketing director for carbonated soft ...

Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American ...

CASE ALLEGATIONS: AppLovin engages in building a software-based platform for advertisers to enhance the marketing and monetization of their content. The AppLovin class action lawsuit alleges that ...

Bleichmar Fonti & Auld LLP is a leading international law firm representing plaintiffs in securities class actions and shareholder litigation. It was named among the Top 5 plaintiff law firms by ...