Key Points Digital transformation is a wholly transformative process for an entire organization, not just processes or ...

Dr. Adrienne Foos, assistant professor and Marketing Department chair, and Kristen Ryan, Marketing lecturer, co-authored a case study titled "Got Bugs? Pioneering The Future of Sustainable Protein ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

A Utah manufacturer says the truth prevailed. But a former federal regulator believes the dismissal of the case against Xlear ...

The Australian Influencer Marketing Council (AiMCO) has announced the release of 29 case studies from all the winners of its ...

We look at smart new ways to approach fan engagement, which is evolving in ways that are both cutting-edge and deeply rooted ...

CMOs can scale their marketing with automation and storytelling. See how a brand used AI, creativity, and data to drive ...

We catch up with the insurance company and its marketing company, Claritas, to hear how generative AI transformed their ad ...

Ready Credit's patented technology and process eliminates cash handling for organizations otherwise seeking to accommodate cash-paying customers. Following a private equity acquisition by Clarion ...

The company's Web site and marketing materials say Pavilion commits to delivering the highest ROI in the industry, offering a proprietary methodology that ensures "predictable results." Clearly, ...