Shree Tripada, a Leading Indian CPaaS (Communications Platform) Service provider, has introduced its next-gen Bulk SMS ...

Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here trying to build emotional connections like we’re rallying support for a vital ...

Healthcare’s digital transformation promises convenience but risks distancing patients. Jay Crowson of Acxiom Health says the ...

Democratic Party leaders in San Francisco today unveiled a striking package of resolutions designed to help their party find ...

Spice 360, one of Nigeria’s foremost integrated marketing communications agencies, has announced the appointments of Biodun ...

Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ ...

Like a litigation strategy, a communications strategy must strike a balance between strategic foresight and adaptability.

The marketing communication process model is essential for businesses looking to effectively connect with their audience. It ...

Over the last year, night markets have officially been woven into the zeitgeist—and the experiential marketing industry. One ...