For communications professionals, managing the message for internal audiences and external stakeholders is a high stakes ...

I have been working in and writing about customer success for nearly 10 years, but last year, I became a children’s book author and unexpectedly a marketer. While writing the books was fun and ...

People looking for a good book to gift to themselves or someone else may want to check out the Towson Library's annual book ...

Marketing communications and strategic communications are two approaches to that goal that differ in scope. While the former focuses on the marketing department and sending a unified company message, ...

The Division of University Marketing and Communications exists to protect, enhance and advance the University's national and international reputation. Our teams include: Have an idea for a story? We'd ...

An Edgewood, B.C., man is being commended for his thoughtful maintenance of a library book that he returned to the University of B.C. this January — nearly 65 years after he took it out.

March 17 (UPI) --A University of British Columbia graduate mailed a package to the school that turned out to be a book he had borrowed from the library 64 years earlier. Susan Parker, a librarian ...

product marketing can help an unknown company stand out in today’s competitive market. A good product marketer’s empathy, analytical thinking, cross-functional communication and storytelling ...