An infographic by Tulsa-based advertising, branding, and digital agency Levo lays out the steps for creating a successful marketing plan—from actually defining what plan success looks like, do ...

Social media marketing can ... a successful strategy. An infographic (below) from Media Update looks at how to work smarter, not harder, on social media. It covers eight key tips for maximizing ...

while the other half expect them to strictly implement the plan. "We see that CEOs and CMOs are not always on the same page about the primary role of marketing," Robinson added. At the same time ...