Consumers recognize marketing when they see it, and they’re quick to disengage if it feels inauthentic or irrelevant.

In a beauty market driven by speed and saturation, Merit is building trust with fewer launches, lower spend and a marketing ...

Games Simulation Games Steam's fourth most popular game isn't really a game at all, but it's doubling as a "marketing tool" so effective its devs don't mind that "it's actually losing us money" ...

Noting that Sony has "a large ecosystem of highly engaged players" across PS5 and the previous-gen console, PS4, Nishino says that "there's a huge interest in our next-generation console strategy.

Carville: Trump Has No Strategy On Tariffs, "Whatever Impulse Comes To His Mind, He Just Does It That Day" Posted By Ian Schwartz On Date June 6, 2025 James Carville: How We Beat Trump Watch on ...

A study of gaming influencer marketing reveals the industry is maturing, with platforms developing distinct roles in campaign strategies and marketers increasingly focusing on performance metrics over ...

Here's what went wrong for the Knicks at the end of Game 1 against the Pacers, and how they can learn from their mistakes.

In an unusual marketing move, Marvel Studios is rebranding "Thunderbolts*" under a new name that spoils the final scene of the film.

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To help navigate that complexity, we have released the App Store Marketing 2025 Market Map, a comprehensive visual guide to the tools, platforms, and services powering app store growth today.