Consumers recognize marketing when they see it, and they’re quick to disengage if it feels inauthentic or irrelevant.

In a beauty market driven by speed and saturation, Merit is building trust with fewer launches, lower spend and a marketing ...

Two of the most powerful digital strategies are affiliate marketing and influencer marketing – but they work in different ...

In building her career, Sweeney has embraced a ‘headline-generating persona’ and may not be surprised that her American Eagle ...