Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

ClickUp: A marketing strategy template with built in project management ClickUp is an aesthetically pleasing project management tool. Its templates help you go from planning to execution without ...

As this function matures, it is critical to have a strategic road map. Nikki Tyrer of Accenture articulated this need when she said, "While vision is a key aspect of marketing strategy, the failure to ...

Read the room. It’s tempting to want to laser-focus your marketing/PR attack on your competitor as a lightning strike in a zero-sum game to steal market share. But that would be a mistake.

- Layla Kasha, Grocery Outlet 6. Use Video To Break Through The Noise When creating a social-first marketing strategy, the medium is just as important, if not more important, than the message.

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

To get your marketing to stick in your customer’s mind, try to make the campaign’s messaging strong and consistent. Use your target audience to create a brand voice that resonates with them ...

4 “Forrester Analytics: Search Marketing Forecast, 2019 to 2024 (US),” Forrester, March 4, 2020. 5 Buying Power Index, comScore custom report, June 2021.