A brand is no longer defined by what we tell the consumer but by what consumers tell one another - Scott Cook. Marketers must ...

R&D Enquiries from HMRC increase time spent on a claim and can damage client relationships - what are some strategies to ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

Whitney Johnson will take on a new role just eight months after joining the Massachusetts-based retailer as its VP of loyalty ...

Beyond written content, a pleasant, approachable video outlining a procedure or healthy living tips can also build greater ...

Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals(TM) HCP Global ...

In a fireside chat at the first edition of the Auto Marketing Summit, the GroupM CEO shared his key learnings from working with auto companies like Maruti and his outlook for AdEx for the year ahead ...

The most important leadership strategies are often the ones you don’t see. The quiet, behind-the-scenes work that truly ...

Globalization puts a lot of pressure on new businesses. To stay relevant in the market, companies need to be aggressive and constantly strive to scale.

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Enric Sabata Junyent, Global Insights Analytics Solution & Strategy Lead, in Global Medical Affairs, Boehringer Ingelheim Passionate about the vital role of Insights and Medical Affairs ...

With the right strategy, businesses can create personalized ... Most mobile marketing platforms will include analytics software to support this vital component. Running a successful mobile marketing ...