A brand is no longer defined by what we tell the consumer but by what consumers tell one another - Scott Cook. Marketers must ...

R&D Enquiries from HMRC increase time spent on a claim and can damage client relationships - what are some strategies to ...

Mindshare KSA’s Darine Elkaissi details how the media and marketing industries in KSA are gearing up for a transformative ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

For example, fractional CMOs not only oversee marketing strategy on a part-time basis ... For a startup to be successful, marketing efficiency is vital. Not only can this help them grow with ...

Have you ever wondered how businesses successfully promote their products and services in today’s competitive world? Digital marketing agencies play a vital role in helping brands reach their goals.

Whitney Johnson will take on a new role just eight months after joining the Massachusetts-based retailer as its VP of loyalty ...

Beyond written content, a pleasant, approachable video outlining a procedure or healthy living tips can also build greater ...

Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals(TM) HCP Global ...

The alcohol industry is undergoing a significant transformation with the rise of cannabis-infused and alternative beverages. Yet, bringing these products to market is anything but simple.

In a fireside chat at the first edition of the Auto Marketing Summit, the GroupM CEO shared his key learnings from working with auto companies like Maruti and his outlook for AdEx for the year ahead ...

Within the prior 24 months, I have had a financial relationship with a company producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients: Receive the the ...