Hot Wheels just released its first Ferrari collection in over a decade — and it's got our (grown-up) attention ...

Mattel has debuted the first nine Hot Wheels products from the brand’s recently announced partnership with Ferrari, the uxury ...

Mattel, Inc. debuted the first nine Hot Wheels® products from the brand’s recently announced partnership with Fer ...

There are so many ways to collect Hot Wheels cars; it's up to you to decide which one is best for you. The ZAMAC route could ...

In the quiet, petrol-perfumed lanes of Maranello, where Enzo Ferrari once walked and modern-day horsepower is sculpted like ...

For the past 10 years, one player has been conspicuously absent from the extensive Hot Wheels catalog: Ferrari. But now the ...

On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...

In a world where everything Ferrari-branded commands a premium, this affordable new Hot Wheels collection is a breath of fresh air.

Hot Wheels lineup will include nine Ferraris, plus a limited-edition box set with a 312P and Le Mans-winning 499P.

Yes, that Hot Wheels ... car enthusiasm often starts young. Ferrari isn’t just selling collectibles—they’re onboarding a generation of future clients, fans, and evangelists. And Mattel?

EVP of Hot Wheels and Global Head of Vehicles at Mattel, tells Rolling Stone. “For every car we design, we have our adult collectors in mind to meet them where they are in pop culture and car ...