According to a report in the New York Times, some Generation Z diners have a similar nostalgic connection to casual dining restaurants — a different category than quick service restaurants like ...

Mike Haracz, who was the manager of culinary innovation for the US menu for four years, has shared his best hacks and tips ...

As fast food sales, and consumer sentiment, decline at the same time food prices increase, more and more brands are ...

If McDonald’s ever doubted it needed to bring back the Snack Wrap, consider this: Nine years after the fast-food powerhouse ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

McDonald’s had hinted at the snack wrap’s return in recent months with an initial launch date of “0x.14.2025.” In May, it rolled out the new McCrispy Strips, giving fans another sign that the beloved ...