The McDonald's 'golden arches' emblem is one of the most distinctive logos in the world. It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ...

They trademark “golden arches” are synonymous ... a color other than yellow while others are void of the iconic McDonald’s logo all together. Only one McDonald’s has stripped away the ...

The fast-food service, which will replace McDonald’s in Russia, has selected a new logo, a spokesperson with ... a detailed description of the new trademark. According to the company’s ...

They trademark “golden arches” are synonymous ... a color other than yellow while others are void of the iconic McDonald’s logo all together. Only one McDonald’s has stripped away the ...