The American Library Association (ALA) kicks off National Library Week with the release of its State of America's Libraries Report, including the list of Top Ten Most Challenged Books of 2023. Tuesday ...

NEW YORK, April 8, 2025 /PRNewswire/ -- A new report from the Point of Care Marketing Association (POCMA) reveals Point of Care (POC) marketing expenditure has grown dramatically to over $803 ...

Therefore, a telecommunications service provider telephoning existing customers to offer upgraded services, or a beauty salon calling a specific person with a free beauty treatment offer, are examples ...

The Indian Premier League (IPL) 2025 has witnessed a surge in advertising volumes, with a 12 per cent increase over the previous season, according to the TAM Sports adEx data for IPL 18 ...

If you’re looking to connect with your audience on a deeper level, this is the kind of marketing that can help you do it. Here are five real-world examples of impact-based marketing campaigns to ...

Watson adds to this, and as another player sold for a good amount, it’s another example of Sunderland developing a player to then be moved on for a profit. This model can be frustrating and it ...

For example, a Google and MTM survey of 12,000 ... the Ad Meter rankings at 53rd. According to the Influencer Marketing Benchmark Report 2025, 57.1% of brands use Instagram, and 51.6% use TikTok ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...