As you guys all know I am obsessed with merino wool clothing. For the past 2 years I have challenged myself to wear some article of merino wool clothing every single day. In this quest ...

In Nordic regions, they have an old proverb that says: There’s no bad weather, only bad clothing ... but ever since I discovered the merino wool base layer, I’ve been able to stay out longer ...

Material innovators (like Gozen) and luxury labels (like Beymen) keep debuting next-gen fibers (like Lunaform) as biotech and ...