Mschf's penchant for virality continued last year with a riff on Timberland's 6-Inch Boot that produced a back-and-forth on social media between the boot giant and and small but might provocateur.

If you have questions about the big red boots all ... with Lil Nas X, a.k.a. the Nike Air Max 97 sneakers that contained a drop of blood in the air bubble. Nike sued MSCHF for the unauthorized ...

While the numbers speak for their footwear (MSCHF sold over 20,000 pairs of its big red boots, priced at $350 each), the collective is adamant about not being perceived as another streetwear brand.