The Rorschach Test famously asks people what they see when they look at a series of inkblots, and the answers tend to differ substantially, so what if a brand used this concept to create its brand ...

Inside the NESCAFÉ factory, to show you how instant coffee is produced on a massive scale, with an astonishing 175,000 jars of coffee made every day. From the initial roasting of coffee beans to the ...

El Pollo Loco, the nation’s leading fire-grilled chicken restaurant, announced a comprehensive brand refresh rolling out on ...

North Dakota has a new state logo. It was unveiled at the annual Travel Industry Conference in Minot. The logo is described ...

The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.

The case highlights the dangers of incremental stylistic alterations to composite logo brands where a dominant element within ...

Canadian dairy leader Lactalis Canada is pleased to collaborate with Nestlé Canada to launch into the frozen yogurt category through a new licensing ...