Looking back and handing out the Joe Thornton Award, given to the NHL player who has the best debut with a new team.

Josh Allen and the Buffalo Bills partner with New Era Cap in a new role that connects football, fashion, and community ...

The "Nothing Beats Real" campaign, created by FCB, runs through the end of the regular baseball season on multiple platforms, ...

Buffalo-based New Era Cap announced Wednesday, July 16, that Bills quarterback Josh Allen now has an “investment stake in the ...

Buffalo Bills' Josh Allen becomes New Era's first equity ambassador and launches 'Director of Billustration' in a heartfelt community project.

New Era to produce apparel and headwear for all 30 MLS clubs across the U.S. and Canada BUFFALO, N.Y., June 5, 2025 /PRNewswire/ -- New Era Cap, LLC, and Major League Soccer (MLS) today announced ...

BUFFALO, N.Y., July 16, 2025 /PRNewswire/ -- New Era Cap, the international sports and lifestyle brand, is proud to announce that Buffalo Bills quarterback Josh Allen is expanding his long ...

The deal with Major League Soccer is the latest of multiple big partnerships New Era Cap has landed over the last few years.

Buffalo Bills quarterback and reigning NFL MVP Josh Allen has taken on the new "Director of Billustration" role at New Era ...