Data from Hive shows that NCAA official sponsors earned $213 million in exposure during the basketball tournaments ...

Phoenix Suns star Devin Booker unveiled the latest edition of his Nike Book 1, Chevrolet vehicle collaboration on social media on April 22.

Basketball players make a lot of money in the NBA, but some players get even richer after their playing days were over.

Just past the finish line on Boylston Street loomed a giant inflatable model of the black, silver, and red Air Zoom Spiridon ...

Jalen Hurts opens up about his Super Bowl MVP win, his relentless work ethic, and the mindset that drives his success both on ...

Michael Jordan's first signature sneaker, the Air Jordan 1 Low, is available at a 30% discount online at Foot Locker.

If you're looking for a solid pair of basketball shoes or just want to up your style on the street, there's no better place to start than with a 15-time NBA All-Star and two-time Finals MVP, Kevin ...

Cooper Flagg’s time at Duke was always expected to be short but spectacular, with everyone predicting he’d be the No. The post Cooper Flagg Ditching Nike Spoils the Fun for Duke Community as ...

On April 16, Bueckers dropped her latest collaboration on Instagram: a playful, charismatic ad for Oreo Cakesters. And this ...

Nike was ready with a sweet advertisement as soon as Rory McIlroy won The Masters at Augusta National on Sunday afternoon.

Bueckers has enjoyed a similarly meteoric journey to the world's top women's basketball league. US sports equipment giant ...