As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

As the AW 2025 Shanghai Fashion Week prepares to kick off on March 25, Chinese ethnic fashion brand EP Yaying is gearing up for the opening show. Established in 1988, EP Yaying will showcase a ...

And rhubarb is proving to be the most tempting one of all. Offering up a fresh alternative to the richer, more syrupy notes ...

Isamaya Ffrench has lived multiple lives. At only thirty-five, the makeup artist’s vibrant past saw her training as a ...

I want to know what products everyone has in their make-up bag, what skincare we’re all using on our quest for glass skin and ...

Do you want the best body mists that would keep you fresh for the whole day? Myntra Birthday Blast Sale (1st to 11th March) ...

We may earn an affiliate commission from links. Calling all fragrance lovers—have you added hair perfume to your shelf of favorite scents? I’d argue that aside from reformulated classics ...

Simon Porte Jacquemus and Sarah Benady, who joins from Celine North America, are eyeing international expansion, more freestanding stores and the brand's first fragrance.

Take T’s quiz to figure out your perfume personality, with tips and fragrance recommendations from the experts. By Katherine Bernard Katherine Bernard is a journalist and screenwriter whose ...

Oh, just the hearts of every Nike purist shattering into a thousand tiny pieces. Was it not enough that the 44-year-old business mogul had already cornered the market in skincare, fragrance and ...

Maserati has expanded its GranCabrio lineup with the debut of a new 490 hp model and the exclusive GranCabrio Trofeo ONE of ONE – THE I.C.E., both showcased at The I.C.E. St. Moritz. The latest ...

But an announcement the company made today stands out: Asus is launching something called the Asus Fragrance Mouse, a fairly regular-looking wireless mouse that also smells. Yes, the main ...