Tottenham’s shirt deal with AIA, for example, is worth an astonishing £320m across an eight-year contract, over 50 per cent more than the owners are targeting for 10-20-year naming rights partnership.

For its final time with the event before a new media rights deal begins next season, Warner Bros. Discovery sold out its ...

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on next naming-rights deal ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

The home of the Texas Tech football team has undergone a major facelift ... A sticking point: Apparel suppliers such as Nike, adidas and Under Armour have existing contracts with schools that ...

Hill stepped down as Nike’s president of consumer and marketplace, concluding a three-decade career with the company that ...

I t was my first time seeing Eric Chatfield in person since I last saw him during his sophomore year going against McDonough. This past weekend Chatfield played in the Nike Elite ...

The longest college football season in history is over, and if you are an Ohio State fan, it had some peaks and valleys, bu ...

To hear Matt Rhule say it, money is not an issue in Nebraska's transfer pursuits. The coach didn't bat an eye when asked ...

Silsbee native Drelon Miller is a prime example of how NIL deals can "change the game" for athletes in college sports.

LSU coach Brian Kelly is rebutting claims made on national television that he showed minimal interest in Greg Brooks Jr.’s well-being after the defensive back’s ...