They’re based north of the Arctic Circle. They play in frigid conditions, on a plastic pitch and rarely see daylight. And yet ...

The U.S women’s national soccer roster for SheBelieves Cup is divided almost down the middle – an equal mix of vets and ...

After playing soccer his whole life, Sam Zisette decided to fill a need for a new type of sports team in Seattle.

With four-star Christian Ward emerging as a top target and five-star Chris Henry Jr. still in play, the Wolverines are ...

The unbannable sneaker is joined by Nike Basketball's nine-shoe "Black Label" collection for NBA All-Star Weekend, a new ...

For its final time with the event before a new media rights deal begins next season, Warner Bros. Discovery sold out its ...

X, was once a priority platform for players who wanted to have a public voice, but it has a growing number of competitiors ...

Tottenham’s shirt deal with AIA, for example, is worth an astonishing £320m across an eight-year contract, over 50 per cent more than the owners are targeting for 10-20-year naming rights partnership.

Millions tuned in to watch the Eagles beat the Chiefs in Super Bowl 2025 and the Kendrick Lamar halftime show, but it was a huge night for brands, too. Companies spent millions to ...

Super Bowl LIX 2025, Kansas City Chiefs vs Philadelphia Eagles Highlights: Welcome to our Super Bowl LIX Live Blog, where we ...

Name, image and likeness has created a new playing field in college sports, allowing athletes to build a brand and profit from their persona. It's been fours years since the NCAA implemented the ...

National Signing Day came and went Wednesday with very little fanfare as only a handful of recruits worth watching came off the board. While there were a ...