A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Just two years after that announcement, in 2017, the artificially dyed ...

Kennedy has used Kellogg's Froot Loops as his primary example when railing against artificial colorants.