Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A group of American scientists has claimed to have discovered a new, never-before-seen color after an experiment saw them ...

Researchers have developed a technique that allowed five people to perceive a color never seen before, named olo — a ...

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique that targeted specific photo receptors in the eye.