While it leans on decadent fruity-floral notes like red pear and strawberry, shoppers say Sweet Love isn’t too sugary. A warm ...

Shoppers are raving over a perfume duo that they insist gives them a mood boost in the morning and helps them unwind at night ...

Need ideas for finding the perfect perfume combination? We talked to a fragrance expert to unlock the secret to creating the ...

Turns out, perfume layering is more than just a fad—or my excuse to hoard fragrances—it’s actually incredibly practical.

However, dropping a couple of hundred dollars on a trendy new fragrance is something I do not take lightly. Sure, I love ...

Subhash has been in the profession for decades, and since there are many journalists named Subhash, he is fondly known as ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

SHOPPING: Looking to upgrade your perfume collection? Get 19% off this celeb fragrance fans say smells 'so similar' to ...

Vera Wang unveils Vera Wang LOVE, a sophisticated, modern fragrance that marks an exciting expansion into the luxury ...

One delighted customer raved ... and buying a bottle as everyone payed me compliments. I'm in love." For those seeking a new fragrance, Jo Malone has introduced the Taif Rose Cologne Intense ...

Paris Hilton Fragrances ICONIC Eau de Parfum is Hilton’s newest perfume, which she released exclusively with Ulta. It’s her 30th perfume, which she released in partnership with the Italian ...

Ever since Glossier launched its You fragrance in 2017, which sold out due to popular demand (naturally), I have worn it ...