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After adopting OpenPath, Freestar pubs now see 3x higher inventory fill rate from TTD demand and 27% higher programmatic ...
Temu has dramatically reduced advertising in the US – like, to near zero – and has fallen out of the top 10 for Apple’s and ...
The case Google just lost was related to online advertising. The US Department of Justice alleged Google had behaved ...
John Obi Mikel got quite famous earlier in the season for criticising Nicolas Jackson on his podcast.Well here we are a few ...
It’s time for the advertising industry to embrace new technologies and innovation—not regulation and degrowth—to solve its ...
For example, the advent of the Internet broadly and programmatic advertising specifically means that brand building is not a relationship business anymore but instead one based on data and ...
At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use ...
The ad gives a glimpse into how former Judge Patrick Dugan is contrasting himself with Philly District Attorney Larry Krasner ...
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
For example, they're used to gather ... time it connects to an app or to a website, for one or several of the purposes presented here. Advertising presented to you on this service can be based ...
Stay ahead in the digital marketplace with essential marketing strategies for online retailers in 2025 that drive conversions ...
Ginny Marvin, Google's Ads Liaison, said that the Google Ads team is working on improvement the advertiser support ...