Game developers for King's "Candy Crush Soda Saga" face a dilemma when creating new levels and characters: How to keep the game challenging, but not so difficult that players won't find it fun.

We're sure there are many ways a politician can pass the time during a dull parliamentary meeting, but clearing a few levels in Candy Crush Saga probably wouldn't rank high on that list.

The company initially focused on browser-based games but pivoted to social and mobile gaming, leading to the creation of Candy Crush Saga nine years after King's inception. It has proved ...

Kicking off on March 20, 2025, Candy Crush All Stars 2025 is open to players around the world ... VP of Marketing for Candy Crush Saga, King. "In a tournament where skill meets fun, and anyone ...