After shouting out the brand in a viral video in December, Earle has teamed up with Pantene to launch a limited-edition ...

In the heyday of the beauty aisle, brands like Pantene and Herbal Essences reigned supreme. They still do, in many ways, as drugstore shampoos are making a comeback. After using my sudsy shampoo ...

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her ...

Procter & Gamble said it would pull every lever in its arsenal—including possibly changing product formulations—to mitigate ...

Oh, and what about product proliferation? One industry analyst was quoted thus in the BusinessWeek article: “You’d go to CVS or Wal-Mart and the whole shelf would be Pantene. They added more and more ...

And if you're over 50 and struggling with thinning hair, Pantene has the perfect shampoo and conditioner set for you that is a 'godsend' for older women - and is now available for less than half ...

“Over the past few years, I’ve put a lot of stress on what the ‘fanciest’ products I could use are, thinking those are what would ultimately be best for my hair,” said Earle, for whom Pantene was a ...