After shouting out the brand in a viral video in December, Earle has teamed up with Pantene to launch a limited-edition ...

In the heyday of the beauty aisle, brands like Pantene and Herbal Essences reigned supreme. They still do, in many ways, as drugstore shampoos are making a comeback. After using my sudsy shampoo ...

Procter & Gamble said it would pull every lever in its arsenal—including possibly changing product formulations—to mitigate ...

And with the added benefit of UV-protection, this shampoo will prevent any negative effects from spending too much time in the sun. Pantene's purple shampoo is designed for those who are ...

P&G targeted young Chinese women in its Pantene shampoo social media campaign aimed at inspiring nature-lovers to share their experiences. Economic progress in China is rapidly increasing consumer ...

“Over the past few years, I’ve put a lot of stress on what the ‘fanciest’ products I could use are, thinking those are what would ultimately be best for my hair,” said Earle, for whom Pantene was a ...