Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

Pepsi will be hosting a Super Bowl party like no other in the days leading up to the big day. The best part? The soda brand ...

Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

Z, Pink, Adele, Outkast, Cardi B, and Dolly Parton have never performed at the Super Bowl halftime show.

That communal spirit made Pepsi’s inaugural Super Bowl Boil such a hit at Woldenberg Park on Friday. The soda brand invited ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

(Photo by Jamie Squire/Getty Images) Icon Sports Wire/Corbis/Icon Sportswire via Getty Images 07 FEB 2016: Beyonce, Chris Martin and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime at ...

Get ready for Super Bowl LIX in New Orleans with the best food events, from Pepsi NOLA Eats Fest to Guy Fieri's Flavortown ...