As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

Kendrick Lamar broke the viewership record at Super Bowl LIX, surpassing the iconic Michael Jackson performance. Discover how ...

Seal and Becky G star alongside Mountain Dew’s newly minted spokesperson the Mountain Dude, who was introduced last year.

I am not a sports journalist (honestly, I'm not even much of a football fan), so what am I doing at the Super Bowl? I'm here ...

In 2015, Katy Perry proved her pop superstardom at the Pepsi Super Bowl XLIX Halftime Show. 🏈 Perry made a grand entrance on a giant mechanical lion while belting out her hit “Roar.” ...

The parade features New Orleans area marching bands, local celebrities, huge national brands, and surprise A-list guests.

In 2016, James Corden entered the scene and stepped into Crawford’s role (although hilariously pulling off the act less ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

Larry Marshall is one you might call a "rare bird." He is a former Philadelphia Eagles punt returner who is rooting for the Kansas City Chiefs to win Super Bowl LIX on Sunday. For some, this may sound ...