As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! The 2025 Super Bowl commercials failed to ...

Jordan Love on what is holding the Green Bay Packers back from being an elite team and he gives his thoughts on Super Bowl ...

Let's be honest, they're the best part of the big game.

Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

The first-ever AFL-NFL World Championship Game in professional American football is also known as Super Bowl I. The game took ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

Pepsi will be hosting a Super Bowl party like no other in the days leading up to the big day. The best part? The soda brand is serving three all-new New Orleans-inspired drinks. Here are all the ...

Ayden Zwick, a 13-year-old liver transplant recipient, is headed to Super Bowl LIX this weekend. Shortsighted actions can ...

After 10 years as the primary sponsor of the Super Bowl's star-studded entertainment break, Pepsi announced in 2022 that it will no longer host the halftime show. The last Super Bowl performance ...