PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Cherry, peach, pear, and berry perfumes are trending, but Alexis Grugeon, senior perfumer at Givaudan, says tropical and ...

Mirror's shopping writer Grace says Next’s £24 perfume smells just as luxe as her favourite Chanel fragrance and it's a ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

And as of a few weeks ago, another new addition to the Glossier lineup made it's debut: Glossier You Fleur, a salty, fresh, ...

Ahead, five fragrance trends to keep an eye (and a nose) out for this year, according to experts. Skin care is all over ...

The best floral perfumes are more unique than you think, tapping into an array of moods and scent profiles—shop our seasonal ...

Ever wondered what your favourite Bollywood icons smell like? From floral notes to sultry blends, these signature scents are ...

"Everyone is always curious to know what perfume I'm wearing, as the scent is so captivating. The product is cheap, but the ...

Turns out, perfume layering is more than just a fad—or my excuse to hoard fragrances—it’s actually incredibly practical.

Santal 33 dupes aren't all exact replicas of the famed fragrance, but offer up a similar DNA and ~aura~. So if you wanna go ...

"I've always eyed this bottle up and decided to treat myself, no regrets. It lasts and smells incredible, and I'm constantly ...