Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web ...

Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation.

To find out, Botify conducted a survey of 300 director-level and higher marketing leaders. Some 52% of respondents say they're somewhat prepared to optimize their brand visibility to show up in new ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

The name for OpenAI's browser has not been publicly revealed. The browser, however, is built on the open-source code Chromium, and is intended to challenge Google's dominance in the market. It is ...

Wedbush said Perplexity is the "no brainer" deal to help launch Apple's ( NASDAQ: AAPL) AI strategy. The firm has an Outperform rating and $270 price target on Apple's stock.

Apple and Perplexity didn't immediately respond to a request for comment. Apple's AI troubles Buying Perplexity and incorporating the company's AI search into Safari and other services would be a ...

Simplify strategy development with NotebookLM and Perplexity. Learn how to research, analyze, and plan effectively using AI tools.

Perplexity, an AI search engine currently valued at approximately $14 billion, could "redefine Apple’s AI strategy and would fit in very well with Siri," according to Ives.