USA is the world’s largest consumer-voted award for product innovation. The purpose of the award is to guide consumers to the ...

This is the story of how Persil became radicalised ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case ...

While Persil and Ariel have the largest market shares, there are plenty of smaller, specialist and niche brands offering fresh sheets and clean clothes with added benefits that range from eco ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

After releasing its AI ecobubble washing machine lineup earlier this year, Samsung has revealed an exclusive partnership with laundry power brands, Dirt Is Good (Persil) and Comfort. Initiated by ...

Accessible QR codes are now on packaging for Unilever brands Persil capsules and Ultimate Liquids in the UK. Zappar partnered with Unilever and collaborated with The Royal National Institute of ...

This is the story of how Persil, responding to the fundamental impact that technological ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key ...

Dial®, Persil®, and Schwarzkopf® brands win U.S.A Product of the Year™ awards NORTHAMPTON, MA / ACCESS Newswire / February 14, 2025 /Product of the Year™ (POY) USA is the world's largest ...