Yet Pit Viper shades, with all the subtlety of a gold-sequin unitard, are netting their ski-bro founders eight figures. They belong on ‘WWE Raw.’ Or in the DeLorean with Doc.

Pit Viper’s Cinnamon Toast Crunch–designed shades arrive in a limited-edition box, blending fashion and flavor in one unforgettable drop.

This is a sunglasses review that I held off on writing because, well, they’re Pit Viper. I have nothing against the Utah maker of stoke-forward shades, but it is a vibe. And while I respect the ...

Pit Viper has a new "BALL-ISTIC" line of military sunglasses that might not actually be out of regulations. Check out our latest YouTube videos. Watch here 🎥 ...

The sunglasses brand Pit Viper has grown a thriving business by blending dirtbag ski culture, dirty jokes, ... Mumford lost his shades, and in a pinch, picked up some all-black, ...

In related news, Pit Viper did a very Pit Viper thing and pushed the limits with its latest release: The Synthesizer.This isn’t just any old pair of wraparound sunglasses though — oh goodness, no.

Bold taste meets bold style — but only for a limited time. Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd ...